7 Event Technologies to be Trending in 2019
Ace, brand -new event technologies can enhance the wow factor of any event and enable it stand out from the rest. Let’s watch out for the seven to be trending at events this year round:
1. Facial recognition for events
One event technology that’s sure to advance speedily this year is facial recognition. As it is, algorithms are calculating facial features, hairstyles, body shapes, even facial expressions and body language.
– Tap new audience
Facebook makes use of facial recognition software when it suggests tags on our photos. We can use this powerful technology in order to reach a broader audience. As attendees tag their friends, our posts is bound to show up on more of the event-goers’ news feeds.
To make the most of the technology, we should encourage attendees and staff alike to post on Facebook. Add official event photos to a branded Facebook album and post event, do remind people to tag themselves and their friends in the pictures.
– Upgrade check-in, feedback and security
Though, facial recognition technology is still under development for widespread usage such as events, in the coming times, software would even be predicting the mood of attendees, reading facial expressions and body language. This one ofcourse would be an efficient method to record event check-ins, attendees’ feedback and improved on-site security.
2. RFID for event sponsors
Sought-aftter event organizers very well know how to utilize RFID in order to replace tickets and physical payments. In 2019, the next step will be to use RFID and upgrade sponsorship experiences. Faster activation check-ins increase engagement. Sponsors can gather data without interrupting the experience, enabling sponsors to get more creative with raffles and polls led by virtual participation (RFID taps).
3. Artificial intelligence for events
AI is the next big wave of event technology. It can deliver a highly personalized experience, even at festivals and conferences with attendees above 30,000 of headcount.
Automated customer service helps both attendees and event organizers. Attendees get answers quickly, while staff can work more efficiently. Creating a customer service plugin through Facebook Messenger can answer fan queries with a great success rate.
Artificial intelligence is also personalizing recommendations on a much wider scale than before.
For example, an AI matchmaking engine could interpret data from the social media profiles of attendees. Then, it could recommend people to meet, conference sessions to attend, or products to check out. One of the quickest ways to apply this to your event is by using an event app with an AI plug-in, like Grip.
4. The right event apps
When integrated seamlessly, event apps add tremendous value. Attendees at large scale events expect them, and sponsors benefit from the data they provide.
Conference and business event apps help attendees track speakers and networking opportunities. Consumer event and festival apps help attendees bookmark locations and create custom lineups.
With so many to choose from, the trend for the upcoming year is to get savvy about the best apps for each event type.
Inspite of the growing popularity of live-streaming events, skepticism about their value remains. If we haven’t as yet, about time we learn how to live-stream our event and boost our brand.
– Encourage sharing
Live-streaming outreaches the audience beyond the capacity of an event so encouraging attendees and staff to share the event’s livestream with friends who didn’t make it. The attendees invite people join Facebook Live events and tweet links to their followers. People who’re not physically present too can promote the event from far off simply by sharing these streams.
– Crowd streaming
The latest trend in livestreaming is crowdsourcing, such as Periscope and Facebook Live helps attendees broadcast their personal experiences easily. Establish an event hashtag and encourage attendees who broadcast their experience to apply it, so one can measure the results more effectively.
6. Social Media Walls
Activating our attendees as event marketers, social media walls show posts and photos tagged with the event hashtag, generating real-time excitement, encouraging attendees to post and reinforcing the designated hashtag.
7. Productivity Tech
While most trends focus on improving attendee experience, this one is for the event creator to seamlessly automate manual tasks like data transfer, event publishing, and as well as new audience discovery.