About Us

Providing reinventive analysis and fresh perspective powered by hyper-intelligence to ideaters and marketing enthusiasts alike, in the quest of reshaping Pakistan’s media landscape, Whitepaper zooms in up-close & personal into the world of advertising, with the intent to encourage the untapped creative muscle present in Pakistan.

Apart from bringing forth the most compelling anecdotes that matters to brands and influencers, Whitepaper focuses on meticulously etching out the missing angle in various brand communications across industries – the angle that could uplift creative advertising and communications to all-new degrees of brilliance.

Whitepaper invigoratingly brings to the attention of its readers, ‘what could have been’ with the purpose to intellectually stimulate marcom innovators and followers. Opening up iterative conversations around communications, Whitepaper determines to rewrite marketing activism in Pakistan.